<aside> 💡 This page is maintained by Karen For questions e-mail [email protected]
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Overall
While we pride ourselves on the diverse array of voices that share our platform, the general Atmos tone of voice is honest and passionate with the aim to inspire a more just, equitable, and regenerative future.
Our goal is to be insightful and informative without being academic, making the topics we cover accessible to all. We believe that the truth resonates; as such, our priority is not only accuracy but authenticity. It is our hope that the stories we tell will reach readers on levels both mental and emotional in order to create meaningful change.
Engaging
– Our voice invites conversation, sparks curiosity, and encourages our community to interact with our content thoughtfully and with nuance.
Credible
– We speak with depth and confidence, delivering well-researched, fact-checked, and transparent storytelling that earns the trust of our audience.
Inspiring
– Every post offers a sense of possibility or perspective, weaving together wisdom and action to empower our audience toward meaningful change.
Polished
– Our tone is intentional and refined, balancing clarity and artistry to ensure every word, image, and interaction reflects the integrity of Atmos.
Instagram Broadcast
Personable and accessible while keeping an editorial edge. We use youthful and ‘of the internet’ language to an extent without compromising our journalistic output
Example: What happens when we simply leave our environment alone?
Japanese farmer and philosopher Masanobu Fukuoka is a firm believer that natural phenomena happen on their own, and human intervention is both futile and conceited. He turned this belief into a farming method, which leaves the cultivation of land and the production of food in biodiverse ecosystems to nature with minimal human interference.
For Atmos, @takuhitokawashima visits a farm to see how one family puts forward the case for doing nothing.
Instagram Threads