Tone of Voice | Notion

<aside> 💡 This page is maintained by Karen For questions e-mail [email protected]

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Overall

While we pride ourselves on the diverse array of voices that share our platform, the general Atmos tone of voice is honest and passionate with the aim to inspire a more just, equitable, and regenerative future.

Our goal is to be insightful and informative without being academic, making the topics we cover accessible to all. We believe that the truth resonates; as such, our priority is not only accuracy but authenticity. It is our hope that the stories we tell will reach readers on levels both mental and emotional in order to create meaningful change.

Instagram Broadcast

Personable and accessible while keeping an editorial edge. We use youthful and ‘of the internet’ language to an extent without compromising our journalistic output

Example: What happens when we simply leave our environment alone?

Japanese farmer and philosopher Masanobu Fukuoka is a firm believer that natural phenomena happen on their own, and human intervention is both futile and conceited. He turned this belief into a farming method, which leaves the cultivation of land and the production of food in biodiverse ecosystems to nature with minimal human interference.

For Atmos, @takuhitokawashima visits a farm to see how one family puts forward the case for doing nothing.

Instagram Threads

Personable and conversational where relevant.

Example: Anyone who has spent enough time with horses knows the magic of the animal. Both empirical and anecdotal evidence shows the far-reaching impacts of the human-horse connection, especially for Indigenous communities.

For Atmos, @k.a.nelson shares her personal history with horses and explains how they can help remind us of our shared humanity.

Example: As the world watched Kamala Harris concede the presidential election, many were left wondering: How did we get here?

For Atmos, @teenvogue's Lex McMenamin breaks it down. Head to the link in our bio for the full story.